Recommendation categories
Understand quick wins, high impact, medium impact, and long-term recommendation categories in your AEO report.
Four categories
Every recommendation in your report is assigned to one of four categories based on its potential impact and the effort required to implement it.
Category breakdown
| Category | Impact | Effort | Examples |
|---|---|---|---|
| Quick wins | High | Low | Adding meta descriptions, fixing title tags |
| High impact | High | Medium | Adding structured data markup, restructuring headings |
| Medium impact | Medium | Medium | Improving content formatting, adding internal links |
| Long-term | High | High | Content rewrites, site architecture changes |
Quick wins
These are fixes that take minutes to implement and have an immediate positive effect. They typically involve adding or correcting metadata, fixing heading hierarchy issues, or adding missing tags. Start here.
High impact
These recommendations require more work but deliver significant improvements. Adding structured data to your pages is a common example. The effort is higher than a quick win but the payoff is proportional.
Medium impact
These are worthwhile improvements that contribute to your overall AEO readiness. They may involve reformatting content sections, improving answer clarity, or adding cross-links between related pages.
Long-term
These require substantial effort, often involving content rewrites or structural changes to your site. They are worth planning for but should not block you from implementing the quicker fixes first.
Points on each recommendation
Each recommendation also shows a +N — the points it is worth, based on the AEO check it resolves. Within a category, recommendations are ordered by points, so the biggest score gains sit at the top of each group. A quick win worth +6 is a better place to start than one worth +1.
How to use categories
Work through your recommendations from top to bottom. The report sorts them so quick wins appear first, then within each category the highest-value fixes come first. Tackle each category before moving to the next. After implementing fixes, rescan your site to see your progress.
- Can I filter recommendations by category?
- Yes. Use the category filters in your report view to focus on a specific type of recommendation.
- Will the categories change between scans?
- Yes. As you fix issues and AEO best practices evolve, recommendations may shift categories or be removed entirely.